Multi-Level Marketing (MLM) and Affiliate Marketing share many traits in common.
Here are the similarities…
Both types of marketers:
- Cover all their own expenses
- Invest in their own training
- Expect training from their upline or sponsors, and never get it
- Devote their own (uncompensated) time, energy and effort to the task
- Jump from one new product or company to another
- Grab after "instant riches" instead of building a real business
- Come to believe that the problem is "themselves"
- Are blind to the real value that they can create
In addition, only a handful of either entry level Multi-Level Marketing (MLM) "independent associates" and folks with entry level Affiliate Marketing skill sets will ever turn a profit…yet alone make a living from these opportunities.
The Reason: Thinking Like a Customer instead of Like an Entrepreneur
You see... the myth of making money fast seduces the common sense of these folks, and they buy into the hype. They are hooked by slick sales pitches that leave them bereft of their own cash.
The riches that they hoped to "hog up" get gobbled up by the higher ups.
In a way, this is like a farm, where the farmer feeds on the pig that it raises. Well, maybe it is more like the farmer milking the cow. The upline raises the downline, i.e., the farmer raises and milks the cow.
The upline milks the downline cash cow.
Real entrepreneurs Know what They are Doing: They have a Plan
Multi-Level Marketing (MLM) and Affiliate Marketing hopefuls wish that their "ship would come in." But, real entrepreneurs know that their hard work on high payoff tasks will bring in the bacon.
Real entrepreneurs know that…
- You need to know what you are doing
- You have to be persistent
- Every action must be focused on making money
- Every expense must be focused on making money
- You pick one strategy and focus on it until you finish
- You sell to customers, not family and friends
- It takes money to acquire customers
- You have to measure everything
- Your business plan must be in writing
- Marketing is different than advertising, and you have to have a testable marketing plan that you follow
Without a solid business foundation, it is next to impossible to earn a living as either an Affiliate Marketer or a MLM Distributor.
Why? Because there is lots of competition, and both Multi-Level Marketers (MLM) and Affiliate Marketers need to offer products, services or programs that "do their competition one better."
So, don't believe the hype that this is easy.
Thinking and planning is hard, and testing is expensive and time consuming if you do it right.
And, what is the way of doing testing right?
Slowly and Carefully!
Think and Do Differently
The answer to entrepreneurial success is think and do things very differently from the "run of the mill" hoard. But, these folks are not really your competition. You need strategies and techniques that are different (and better) than the successful leaders in your business or industry.
You have to beat the folks who know the secrets at their own game. And, these folks won't share enough of the tricks and techniques to allow you to make it.
Want to see how a "pro" does it. Then, check out this resource
Click here to see marketing genius in action. Don't buy, Study!
Click to find out.
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MLMs are Scams: Make Money Anyway.blogspot.com




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