Referral-Based Prospecting: Growth over Time

MLM specialists need an endless source of referrals to gather prospects and convert them into customers and associates. But, prospecting is "tough stuff."

So, MLM specialists need to employ every advantage to keep ahead of the marketing game.

There are the "old hat" ways of prospecting, i.e., personal referrals and endless telephone calling, but is there a better way?

A company, LinkReferral™, uses an old concept in an innovative way to bring prospects to its members. Because there is everything to gain, nothing to lose (and almost no additional effort is needed) to attract prospects; it is easy for your prospecting efforts to pay off in increased sign-ups.

The company offers this prospecting system online, and aside from placing a "snippet" of HTML code on your Website or Blog, there is not much that you have to do.

LinkReferral™ gets prospects to join the system, and you enjoy the benefits of recruiting, month after month.

This MLM process works because it's FREE.

Along with the benefits of free prospecting, members can upgrade the system and earn commissions for referrals.

Multi-Level Components

Here is how the system works to benefit your prospecting efforts.

Step #1:

Prospects who click on the banner or link that you place on your Website (or any site you referred up to five levels below yours) pull up the page. Once there, the prospect sees your link featured as one of the five favored sites.

Step #2:

The process continues, and prospects at the2nd, 3rd and 4th levels - enjoy an increase in the number of prospects that they recruit. too.

This motivates your prospects to place the referral link on their sites, and they receive prospects for themselves from the ad on their site… as well all sites below them.

Better yet, the link shows the MLM nature of the link, and serves as a graphic reminder that gathering prospects is the "name of the game."

Prospects who are just starting out will put the code on their site and their first level below them will start to join. Once this happens, the top link would be a 6th level which will be bumped off. This insures that everyone has a maximum of five levels which will preserve traffic for everyone.

Here is an example of that link…

Here is how the math of this prospecting process plays out.

Say over a month's time just ten people click through and join prospecting system from your site. Then, if these prospects have ten people in turn join the next month, and so on...

In five months, This adds up to:

lst level (10) +
2nd level (10x10) +
3rd level (10x10x10) +
4th level (10x10x10x10)+
5th level (10x10x10x10x10)
= 111,111 prospect sites

Of course, the higher the quality of the content that your prospects deliver for their prospects, the faster that this system will build.

Passive Prospecting

The more strategies that you use to get this prospecting system off the ground, the faster your MLM network will build.

Here are some other methods that you can use to "get the snowball rolling."

1. Promotion on your Website - Besides just placing the link on your site, a little promotion and explanation of what is may encourage more people to click through to see what it's all about.

2. Promotion on Other Sites (blogs, other traffic sites, etc...) - List your linkreferral link,

Place the link on other free advertising type sites where a large percentage of the visitors are looking for new avenues such as for free recruiting and advertising. This will allow you to create a large first level prospect base, and expose these prospects and all their referrals to your website once they hit the homepage.

3. E-Mail - You can use a form letter to send ten people an endorsement of the site. It provides them a link with your ID number attached so their membership would be under you should they choose to join. A personal e-mail from you to your associates describing how the program works and your belief in it, will see even better results. Use good judgment.

4. E-Mail Signature - A passive way to prospect is to take advantage of your E-mail is to set an E-mail signature, where you set an appropriate one line message and link for at the bottom of each message. Check with your E-mail program documentation on how to set an email signature.

Any method you use to get your first 10 people to join is 90% of the battle. The faster this happens the faster they get people on board for themselves and thus helping you prospect for customers and associates.

Don't stick to only one method, set up multiple methods, especially passive ones such as to make the prospecting job easier for you.