It's no secret that Downline Partners and constant promotion are the most productive ways to make high volumes of MLM sales.
The way to make promotions work well and explode your income is to increase the number of promotions at an exponential rate.
Traditionally, Downline Partners are the most common link between the MLM product and customers. The people who created the product don't sell it themselves. They get other people to sell the product for them, and they keep the "lion's share" of the profits.
But that needn't be the case. You can rely on the Internet as a way to bring in MLM profits without giving the cream to your labor to your MLM Upline Sponsors.
You can get the benefits of your MLM Downline associates efforts by giving your MLM Downline more of the "action," i.e., more incentive to work for you.
You don't Even Need a Product of your Own
"Strange," you say. "I thought that you want to build a business by selling MLM products to customers.
Well, what you really want to build is a business.
You want as large a sales force as possible, working with as much motivation as possible, selling as many products as they can.
But, unlike traditional MLM Upline Sponsors' attitudes, your attitude is to give a maximum to your Downline Associates, even keeping less for yourself.
So, how does this ensure your MLM business success?
Easy! People who reap larger rewards work harder to get those rewards, and the more people that are working harder for you, the more sales your Downline Associates will make.
But first lets look at the principles of promotion. What actually happens in a MLM promotion?
Downline partners promote your MLM offer for two main reasons:
- To earn income from commission sales
- To pay back, or earn, favors from you and your Upline Sponsors
The first of these motivations seems obvious, the second motivation is more subtle.
You see, when you're running an MLM business, your options and your growth are restricted if you try doing all the work of your MLM business on your own.
That's the reason that you build a
Downline.Sure, there's advertising, marketing, and a variety of ways you can promote your MLM business..
But nothing beats personal recommendation from satisfied customers.
This is human nature. We prefer to buy through personal recommendation, rather than by "hyped-up, exaggerated" advertisements.
And getting others to "cross-promote" your MLM business is a way to obtain a personal recommendation for your MLM products.
The only thing is - as every MLM pro knows that, even if you are offering attractive commissions, the Upline Sponsor that is getting promoted always gets more out of the deal than the Downline partner who's doing the promoting.
Look at this comparison:
The Downline partner doing the promotion gets:
- A favor from the Upline Sponsor for providing the opportunity
- Commission payments, paid in a timely manner (at the discretion of the Upline Sponsor
The Upline Sponsor being promoted gets:
- A list of lots of new prospects
- Lots of sales
- Lots of recognition for the MLM product
Which set of benefits would you rather receive?
Can you see now why the benefits derived from the promotion isn't split evenly in a cross-promotion deal?
This is one of the reasons why it is more difficult than many people believe to get Downline partners to promote your MLM products for you.
No matter how attractive your commission percentages are, you will always be getting more out of the deal than your Downline partners.
This is especially true if you are an MLM Online marketer.
As an online MLM marketer, you can make your lead-generating page your "landing page." This is sometimes referred to as a "squeeze page."
But there is another option available, especially if you want to build a substantial list of prospects.
You could run an online MLM business with a program called "MyViralSpiral™."
MyViralSpiral™ is a Web server automation program that gives MLM marketers a complete auto-pilot solution for building an online MLM business.
One of best features MyViralSpiral™is that it turns the ordinary MLM promotion scheme inside-out, and delivers more "win-win" for both MLM Upline Sponsors and Downline Partners.
Here's what you can do with MyViralSpiral™.
Build a prospect and customer list:
As a MLM marketer, you need to build a contact list of as many "qualified" prospects as you can. By "qualifies" we mean that the prospect really wants (or needs) your MLM Product.
For example: You probably don't want to build a list of parents of kindergarten ballet students when you are selling skydiving equipment, or build a list of vegetarians if you are selling prime steaks.
What you want to do is make an offer that resonates with the kind of folks that want your MLM product.
Qualifying also means ensuring that your prospects have money to spend. For example: a course on investing in high-ticket hedge funds does not stand a chance if you are marketing to homeless people.
So, create an offer for your Downline partners to promote that attracts interested folks with money to spend.
Then, allow your Downline partners to qualify your prospects.
One of the best ways to automate this is to use a Website that will capture the contact information for each prospect.
Then, your Downline associates can just send prospects to that Web page.
Once the prospect signs up for the benefits that you offer, hopefully high-value benefits that entice them to provide their contact information.
Once you capture this contact information, you are free to continue to pursue this prospect with other offers and promotions.
But, there is an even better solution. This is the solution offered by MyViralSpiral™.
With this solution, your Downline associates can send prospects to any number of sign up pages, each with a special offer.
And, this special offer is for free profit-generating instructional materials such as eBooks.
Better still, the eBooks are brandable, downloadable and re-sellable.
So, how does this process work for you?
Well, your Downline associates can send prospects to your sign up pages, and receive credit for future sales (a true MLM promotion).
Then, the prospects can sign up to re-brand and distribute the eBooks for themselves, in effect becoming Downline associates for your MLM business center.
So, the way that the MyViralSpiral™ method is better than traditional methods is that:
- The system is automated, you don't have to do the follow-up work by hand
- Downline associates and new prospects are motivated to follow-up because they can make a profit
- Everyone reveives high-value instructional business materials that can enhance their MLM success
What also motivates your Downline MLM associates to promote your business is that they can choose to send the prospects that you refer to other sales offers of their own after they sign up on your contact list. Win-Win-Win!
This could be the Downline associate's own MLM business, or if the Downline associate has a Web presence, to an affiliate offer.
The point is, your Downline associate has more say about who benefits from his or her promotion and how everyone builds their contact list. And that kind of promotion power makes all the difference when it comes to getting others to promote for you, and build your contact list.
This is one of many benefits of the MyViralSpiral™ solution that makes it worth a good look if you want to start building Downline associate relationships.
Link to the MyViralSpiral™ MLM Opportunity
Free eBook. No strings attached!
